Creating a burning desire within the audience we show ads to, by crafting striking copy and pairing that with superb creatives is the number one way to ramp up to multiple 6- and 7-figures directly from paid traffic. With this client in the pet supplies niche, we first started working on increasing his conversion rate, which was below 1.5%. We optimized his sales funnel and we helped him dial in his offering, so his product became an absolute no-brainer to his ideal customer. After that, we created ads that resonated deeply within his target audience and within a week we accomplished a $15k revenue with a healthy 5.03 ROAS. With an AOV of $75 and an average CPA from ads of $15 there is much room to scale.