This is a perfect example that high-ticket products can also be sold with paid advertising on Facebook. This tech brand has an AOV of $1,130 and were fully relying on Google Ads before. However, they were not happy with the month-to-month revenue growth and were looking for a way to scale further. As always, we started with our fundamental customer avatar research & analysis, which enables us to get a better understanding of their ideal customer, but also enables us to fill in the gaps in the sales funnel. Because of that, we established an 35% increase in conversion rate, which had a massive impact on the Google Ads as well. However, our focus was on Facebook Ads and because we knew this was a client with high-ticket products, we had a massive focus on the Middle-Of-Funnel (MOF) and Bottom-Of-Funnel (BOF) campaigns. With the cold ads (TOF) our goal was to really create that burning desire within their target audience. With the MOF and BOF ads we talked about the pain points that the target audience could have, and we did an irresistible offer. This formula worked perfectly for this client, since we were able to generate $853k in revenue with a 7.23X ROAS in just 6 months.